In a blog post on Monday, Google CEO Larry Page announced the company’s next big step forward, detailing a new parent company called Alphabet, which would serve as an umbrella for Google and other off-shoot projects like Nest, a wi-fi enabled thermostat company, and Calico, a research and development biotech company established by Page in 2013. The move was meant to revise the current corporate structural balance, which has undergone drastic changes over the past few years. It’s a bold gesture that signals yet another important evolutionary step in the company’s emerging future, and is exactly the sort of thing that Page and his colleagues need to set themselves apart from the crowd.

… As The New York Times pointed out on Monday, the change in direction couldn’t have come at a better time, with investors and consumers alike expressing wariness at the seeming loss of focus among Google’s top brass. With the company attempting to expand its borders beyond web search capabilities and internet browsing, paired with the slow, but inevitable demise of networks like Google+, it had become clear that a revamp of the overall organizational hierarchy was needed.

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